For the Newbies in Online Marketing

Newbies in online marketing

"Are you interested in online marketing? Are you new to online social platforms such as Facebook, Twitter and Instagram? Are you looking for the best means to market your products or services?"

If your business is online you cannot ignore online marketing, not anymore. You need to ensure that your business operates 24/7. In this fast-paced world, we have become impatient. We got used to getting answers from companies at any hour of the day and 7 days a week. Emails, live chats, and video conferencing made it possible to get instant answers. Many companies including Amazon, which started using video conferencing, have significantly increased operator productivity and customer satisfaction.

As a newbie, there is a lot to gain from online marketing:

·       Fast implementation of various marketing strategies.

·       More productive and cost-effective communication with customers through emails, live chats, and video conferencing.

·       Wide variety of tools that help to monitor business performance.

·       Quickly and directly reach your target audience.

·       Access to platforms that help to promote your brand.

However, your success relies on various aspects. The good thing is that all of these aspects do not include pure luck, but rather thorough planning.

1.     Audience Focused

Please don’t roll your eyes, but the first think you need to do is to “know your audience.” It is very important because all of your strategy should target a certain group of people. Keep in mind your target audience when developing your brand’s story and user-friendly website. Build a community around your brand and don’t forget that this community is the life force behind your company.

2.     Marketing Framework

This is your one-way ticket to success. Basically marketing framework is a visual representation of market analysis, strategic planning, product planning, etc. There a lot of great online tools that can help to develop marketing framework. Don’t forget to develop strategies for social media, SEO, e-mail marketing. All of them will help to increase conversion. 

3.     Connections and Networking

To connect and make connections are two different things. This is when social media platforms come in hand. Facebook, Twitter, and Instagram are just some of these platforms that can help you to connect with audience and increase traffic acquisition. Start using tools that will help to discover who and where mentioned your brand and involve in conversations.